Professional Portfolio
Professional Experience
20+ years of experience in sales and consulting, market research, and advanced data analytics across research principles and methodologies, including end-to-end oversight and execution (proposals, study design, data analytics and visualization, AI and automation, presenting) intent on actionable recommendations to client strategies and ROI. Transitioned from researcher to analyst to solution-based sales consultant, holding 100% renewal rate with 95% multi-product sales, upsells, and new business acquisition. Current brand health tracking and campaign research partner for 13 of top 20 Pharma/Bio advertisers.
Career Summary
100% renewal rate; 5%+ growth YOY; MM$ contracts; ~2 new logos/year.
Researcher for 13 of top 20 Pharma/Biotech advertisers, tracking over 75% of all DTC.
20+ research learnings documented; product design; market share/ROI forecasting.
Scoped 1000’s of cross-channel studies across video, social, display, and OOH media.
Lead sophisticated sales cycles for over 15 brands, providing expertise in quantitative, qualitative, and syndicated audience research.
Directed most productive teams up to 15, 99% performance rating; mentor/training.
Engineered a demand forecast model for 100’s of SKUs with a 98% CL predictability.
Executed GTM strategies and led the design of 3 new-to-world methodologies.
Developed pricing requests tool with 50% reduction in TAT.
Lead on global expansion project operations across 4 countries.
Education, Awards & Certifications
“I’m good enough; I’m smart enough; and dog gone it, people like me!” – Stuart Smalley
Business Administration & Organizational Management
Oakland City University
Business Administration & Marketing Management
Indiana Business College
Business Administration
University of Kentucky
IBM
12 Certifications (incl. Generative Prompts, LLMs, Gradient Descent, Transformers, Ethics)
Delta Associates
Microsoft
Frito-Lay
P&G
Overall score: 99/100
Comscore