Portfolio - Tony Roby

Professional Portfolio

Professional Experience

20+ years of experience in sales and consulting, market research, and advanced data analytics across research principles and methodologies, including end-to-end oversight and execution (proposals, study design, data analytics and visualization, AI and automation, presenting) intent on actionable recommendations to client strategies and ROI. Transitioned from researcher to analyst to solution-based sales consultant, holding 100% renewal rate with 95% multi-product sales, upsells, and new business acquisition. Current brand health tracking and campaign research partner for 13 of top 20 Pharma/Bio advertisers.

Career Summary

100% renewal rate; 5%+ YoY growth; MM$ contracts; ~2 new logos/year.

Researcher for 13 of top 20 Pharma/Biotech advertisers, tracking over 75% of all DTC.

20+ research learnings documented; product design; market share/ROI forecasting.

Scoped 1000’s of cross-channel studies across video, social, display, and OOH media.

Lead sophisticated sales cycles for over 15 brands, providing expertise in quantitative, qualitative, and syndicated audience research.

Directed most productive teams up to 15, 99% performance rating; mentor/training.

Engineered a demand forecast model for 100’s of SKUs with a 98% CL predictability.

Executed GTM strategies and led the design of 3 new-to-world methodologies.

Developed pricing requests tool with 50% reduction in TAT.

Lead on global expansion project operations across 4 countries.

Strategic Revenue Growth

Industry Leadership

Insights & Thought Leadership

End-to-End Study Design

Complex Sales Cycles

Large-Scale Team Management

Predictive Modeling

Innovative Methodology

Operational Efficiency

Global Expansion & Strategy