About Me
Calmly navigating chaos one calculated step at a time.
Who is "Professional" Me?
As a strategic leader with over 20 years of expertise in market research and advanced analytics, I specialize in transforming complex data into actionable growth strategies.
My career has evolved from deep-rooted technical research and analysis into solution-based consulting, where I manage the end-to-end research lifecycle – utilizing AI and automation to drive meaningful ROI for global brands.
Currently serving as Senior Director of Brand Health, I have managed the highest-performing teams to deliver sophisticated brand health tracking and campaign measurement for some of the world’s most influential advertisers.
Throughout my sales and consulting career, I have maintained a 100% client renewal rate while driving significant business development, including a 95% success rate in multi-product sales and new business acquisition. I am a trusted partner for many global pharmaceutical and biotech advertisers, providing the insights necessary to navigate complex cross-channel media landscapes.
With a foundation in organizational management and specialized certifications in AI and advanced category analytics, I focus on bridging the gap between big data and executive-level decision-making to secure long-term success.
Work Experience
“I don’t know how to put this, but I’m kind of a bid deal.” – Ron Burgundy
- Revenue/Enterprise Books of Business Ownership
- Multi-Decision Maker Sales Cycles
- MM$ Contract Negotiation
- Account Growth, Prospecting & Acquisition
- Budgeting, Legal Contracts & Proposals
- Data Visualization/Storytelling
- Triggers/Drivers & Regression/Correlations
- Market Share & ROI Forecasts
- Seasonality & Promotion
- Conjoint & MaxDiff
- 20+ Research Learnings Composed
- Secondary Data Sources
- Quantitative/Qualitative
- Syndicated & Custom
- Audience Measurement
- Segmentation, Prospect Profiling & Behavior
- Recruitment & Sample Hygiene
- Tracking & ATUs
- AI Implementation & Certifications
- Lead & Develop Teams
- Collaborative Partner to C-Level/Pres/VP/GM Stakeholders
- Direct Project Design (5 TMs) and Analysts (12 TMs)
- Mentor and Trainer
- Pricing Requests Tool (50% Reduction in TAT)
- Revamped Databases and Processes
- Design & GTM New-to-World Methodologies
- Largest US Companies Across Retail, CPG, Pharma/Health, Automotive, Finance
- Experience with 75%+ Pharma/Bio
- Supplier Award from P&G
- ARF Award with Frito-Lay
Work / Services
“Do, or do not. There is no try” — Yoda, Star Wars: The Empire Strikes Back
UI/UX Design
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Digital Marketing
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UI/UX Design
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Digital Marketing
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Who & What I’m Following
“Well, my name is Alice, and I’m following a white rabbit, so….” – Alice, Alice in Wonderland
What Clients & Colleagues Say
“When Tony talks, listen!”
“1000s of mistakes die at Tony.”
“I call only because this is where Tony is.”
“He always sets clear goals and expectations. He is always pushing the team to learn.”
“99% of time Tony is the one solving the problem or finding a work around to an issue.”
“Presents ideas in a concise, convincing and even coaching manner.”